In a world where drinks are overloaded with sugar and stimulants that slow you down instead of lifting you up, Premier arrives.

We're not just another refreshment—we're your partner in reaching peak performance. Your body doesn’t need more thirst, it needs true hydration, real energy, and lasting wellness. Premier: redefine what you drink, redefine who you are.

Drink PREMIER

vision

Did Premier arise from a need.
In 2023, a young Argentine named Gonzalo Benítez, passionate about sports and an active lifestyle, faced a challenge: he couldn’t find a drink that offered the perfect balance between hydration and energy without the excess sugar or caffeine so common in the market. He needed something that could support him both in his workday and during his workouts.

Gonzalo then decided to create Premier, a drink that not only hydrates but, thanks to its electrolytes, helps the body recover while providing just the right amount of caffeine to stay energized, without overwhelming the system. Additionally, it includes natural flavors and all the essential electrolytes you need to feel rejuvenated, revitalized, and focused on the day ahead.

The key is to replenish what you lose throughout the day. Our formula does exactly that, providing the perfect trick to regain that crucial vitality that fades as the day goes on. With Premier, you hydrate faster and more effectively than with water alone. Not only because of our advanced formula but also because of how easy it is to consume the necessary electrolytes and minerals that enhance your physical and mental performance.

Gonzalo’s goal was clear: to create a drink that naturally and healthily enhances both physical and mental performance, perfectly suited to modern life’s pace and demands.

Inspired by the purity of mountain water and the boundless power of nature, Gonzalo saw the opportunity to fill a gap in the market. Thus, Premier's journey began, as a tribute to the inner strength we all carry and the constant pursuit of self-improvement and reaching our goals.

At Premier, our mission is clear: to inspire and support every individual on their journey to an active, healthy, and meaningful life. We don't just offer sparkling water and electrolytes; we provide a source of motivation for those who want to give their best every day.

We aim to be an essential part of our consumers' daily routine, helping them stay hydrated, revitalized, and ready to face any challenge. Every bottle of Premier is an opportunity to push boundaries and discover a new version of yourself.

Mission