PRIVACY POLICY

PURPOSE OF THIS PRIVACY POLICY

Premier Hydration Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we handle your personal data when you visit our website and explain your privacy rights and how the law protects you.

IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

This privacy policy aims to provide information about how Premier Hydration Ltd collects and processes your personal data through your use of this website, including any data you may provide when you purchase a product or enter a competition.

This website is not intended for minors and we do not knowingly collect data relating to minors.

Data controller

Premier Hydration Ltd is the controller of your personal data and is therefore responsible for your personal data (collectively referred to as “we” or “our” in this privacy policy).

Contact details

If you have any questions about this privacy policy or our privacy practices, you can contact us in the following ways:

• Full name of legal entity: Premier Hydration Ltd

• Email address: info@drinkpremier.com

You have the right to lodge a complaint at any time with the competent data protection authority in the European Economic Area (EEA) or the United Kingdom, as applicable. However, we would appreciate the opportunity to address your concerns before you approach the competent authority, so please contact us in the first instance.

PERSONAL DATA WE COLLECT

We collect different types of personal information about you that you provide directly to us and that is automatically collected when you interact with our website:

1. Information you provide directly:

• When you register for an account, we collect your full name, email address, and password.

• When you make a purchase, we collect contact details, shipping and billing address, and payment details.

2. Technical information collected automatically:

• Details about your equipment, browsing and usage patterns, such as IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

• Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), and methods used to browse away from the page.

HOW WE USE YOUR PERSONAL DATA

We use your personal data for the following purposes:

• Process your orders: Manage payments, fees and charges, and collect and recover money owed to us.

• Manage our relationship with you: Including notifications about changes to our terms or privacy policy, requests to leave a review or participate in a survey.

• Provide you with a personalized experience: Deliver relevant content and ads to you on our website and measure or understand the effectiveness of the advertising we serve you.

• Improve our website and services: Use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.

• Administer and protect our business and website: Including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting.

LEGAL BASIS FOR PROCESSING

We process your personal data under the following legal bases, as permitted by the GDPR:

• Performance of a contract: Where it is necessary to perform the contract we are about to enter into or have entered into with you.

• Legitimate interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Compliance with a legal obligation: Where we need to comply with a legal or regulatory obligation.

• Consent: Where you have given your explicit consent for a specific purpose. You have the right to withdraw consent at any time.

MARKETING

Promotional offers from us

We may use your identity, contact, technical, usage and profile data to form a view on what we think you might want or need, or what might be of interest to you. This is what we call marketing.